VAUVE LIFE

Privacy Policy

Last Updated: 04 Apr, 2026

Introduction

Vauve Life Private Limited (“Vauve Life”, “we”, “us”, “our”) cares about your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices you have when you use our app, website and related services (together, the “Services”). It applies to visitors and registered members, across our website pages, in-app experiences, and any customer support channels.

We also describe your privacy rights and how you can contact us or our Grievance Officer to exercise them.

  1. Important information & who we are

    1. Purpose of this Privacy Policy: This notice explains what data we collect, why we collect it, how we use/share it, and your choices when you use the Vauve Life app/website and related services (the “Services”). Please read it together with any feature-specific privacy notices we show in-app (for example, when we ask for location, camera, contacts, or payments access).
    2. Children: Our Services are not intended for children. In India, a child is under 18 years. We do not knowingly process children’s data without verifiable consent from a parent/guardian and compliance with law. If you believe a child has provided data without such consent, email privacy@vauvelife.in and we’ll delete it. 
    3. Who we are: Vauve Life Private Limited (“Vauve Life”, “we”, “us”). We act as the primary steward of your personal data. For privacy questions or rights requests, contact our Grievance Officer (details below).
    4. How to contact us:
      1. Grievance Officer: [Name]
      2. Email: privacy@vauvelife.in
      3. Address: [Registered office, city, state, PIN]
    5. You can always raise a concern with us first. If you’re not satisfied, you may approach the Data Protection Board of India as per the DPDP Act, 2023.
    6. Keep your details up to date Please update your account info if your contact details change—this helps us serve you better.
    7. Links to other sites Our Services may link to third-party sites/plug-ins. Their privacy practices are their own. Please review their policies before using them.

  2. The data we collect about you

    • “Personal data” means information that can identify you. We only collect what we need to run your membership, Offers and the app, keep things secure, and meet legal requirements.
    • What we may collect (depending on how you use the Services):
      • Identity: name, phone number, country/state, city, date of birth, gender (optional), profile photo, account IDs.
      • Contact: email, phone, addresses (billing/delivery), coarse/fine location where you allow it.
      • Payments: masked card/token details handled by our payment partners, payment status/history (we don’t store full card numbers/CVV).
      • Transactions: purchases, renewals, refunds, Offer redemptions and savings.
      • Technical: device identifiers, app version, OS, browser, IP, network/ISP, language, time zone, crash logs, cookies/SDK data, location signals (GPS/Bluetooth/Wi-Fi) where enabled.
      • Profile: saved preferences, favourites, feedback, survey responses. Usage: screens viewed, clicks, search terms, feature use, redemption patterns.
      • Content you share: photos/ratings/reviews you upload; messages you send to support.
      • From partners (where you agree): merchant reviews/fulfilment info; campaign attributions.
      • Marketing choices: your opt-ins/opt-outs and channel preferences
    • We also create aggregated/anonymised statistics (e.g., how many users used a feature). These don’t identify you. If we ever combine them so that you can be identified, we treat that as personal data.
    • We typically don’t ask for health details, biometrics, political/religious beliefs or criminal records. If a feature ever needs sensitive info, we’ll ask clearly and only use it for that feature.
    • If you don’t share certain data: Some features won’t work (for example, we can’t renew a plan without payment info, or show nearby Offers without location). We’ll let you know at the point of collection.

  3. How we collect your data

    • Directly from you You share data when you: create an account, buy/renew a plan, subscribe to updates, ask for support, join contests/surveys, post reviews/photos, or otherwise contact us (email/chat/phone). Content you post publicly (reviews, photos) can be seen by others— please share carefully.
    • Automatically when you use the app/website We collect Technical & Usage data to run, secure, and improve the Service—e.g., device and app info, IP, language/time zone, crash logs, and (if you allow) location. We use:
      • Cookies / local storage / mobile SDKs
        • Strictly necessary (login, security, payments, cart).
        • Performance (anonymous analytics, crash diagnostics).
        • Functionality (remember city/language/preferences).
        • Targeting/advertising (used only with your consent)
      • Pixels / web beacons in pages and emails (to know if a message/page was opened and to measure performance)
      • Server & application logs (access, errors, latency, interactions) for security and troubleshooting
      • You can manage non-essential cookies/SDKs anytime in Settings → Privacy/Cookies
    • From partners & public sources (with safeguards) We may receive limited data from: payment/delivery partners (payment status), analytics/ads partners (campaign attribution—with consent), merchants (order/booking status, ratings), referral partners, and public sources. Where needed, we match this to your account to prevent fraud, deliver features, and personalise (ads only with consent)

  4. How we use your data

    • We use your information to:
      • Run your account & deliver services (sign-up, log-in, purchases/renewals, Offer redemptions, support).
      • Take payments & prevent fraud (including security, abuse and misuse checks).
      • Send service messages (receipts, alerts, policy/Terms updates).
      • Improve the app (debugging, analytics, performance).
      • Show recommendations; ads/personalisation only if you consent.
      • Meet legal requirements (tax/GST, audits, law-enforcement requests)
    • You can withdraw marketing consent or change cookie/ads choices anytime in Settings → Privacy/Notifications.

  5. Why we use your data (details)

    Purpose Examples Legal basis
    Account & onboarding register/login, device binding, verify age for restricted categories Contract; Consent (where needed)
    Orders & payments manage payments, renewals, refunds; invoices Contract; Legal obligation (tax)
    Offers & redemptions apply discounts, track balances/savings Contract
    Support & communications respond to queries, service alerts, policy changes Contract; Legal obligation
    Fraud & security detect abuse, prevent spam/bots, secure the Service Legitimate use permitted by law; Legal obligation
    App analytics & improvement measure performance, fix crashes, A/B tests Legitimate use; Consent if non-essential tools
    Personalisation remember city/preferences; recommend relevant content Contract (core UX); Consent (ads/advanced profiling)
    Marketing email/SMS/push about offers/products Consent; you can withdraw anytime
    Contests/surveys run and fulfil promotions Contract; Consent (where required)
    Legal & compliance audits, regulatory responses, enforcement Legal obligation
    If we need your data for a new purpose, we’ll tell you and ask for consent where required.

  6. Use of Vauve Life AI Assistant

    • Our app includes an AI assistant (“AI Assistant”). When you chat with it, we use your inputs to answer your questions and to keep the feature reliable and secure.
    • What we collect (when you use the AI Assistant):
      • Your inputs (text and attachments you choose to share).
      • Basic account info (name, email/phone) to tie the session to your account.
      • Usage & device data (feature clicks, time, app version, OS, device type).
      • Optional: location and diagnostics/analytics only if you allow
    • How we use it
      • Generate replies and perform the actions you request.
      • Improve accuracy, speed, safety, and detect abuse/fraud.
      • Comply with law and enforce our Terms
    • Who helps us: We may use trusted cloud/model providers (e.g., hosting, inference, safety filters, analytics). Data is sent securely and used only to run and improve the feature. We do not sell your data.
    • Retention: 
      • Chat logs and usage diagnostics are kept only as long as needed to run the feature, fix issues and meet legal requirements; then deleted or de-identified.
      • You can ask us to delete your AI chat history (see “Your rights” below)
    • Security & responsible use: We use encryption (HTTPS), access controls and audits. No system can be 100% secure. Do not share sensitive details (e.g., card/CVV, passwords, medical data). Attempts to hack, probe, or bypass controls are prohibited.
    • Your choices:
      • Turn AI Assistant on/off in Settings → Privacy.
      • Withdraw marketing/analytics consent anytime.
      • Access/Correct/Delete your data or object to processing: privacy@vauvelife.in

  7. Marketing

    • Your say matters. You control whether we use your data for promotions, recommendations, and ads.
    • What we may send:
      • Service messages (receipts, policy updates) — always on.
      • Vauve Life offers & tips — only if you opt in (email/SMS/push/WhatsApp).
      • Targeted ads/personalisation — only if you consent to non-essential cookies/SDKs
    • Third-party marketing: We won’t share your data with third parties for their own marketing unless you explicitly agree in the preference centre. You can change your mind anytime.
    • How to opt out / manage preferences: 
      • ​​​​​​​Go to Settings → Privacy/Notifications → Marketing Preferences
      • Use Unsubscribe/STOP links in messages (e.g., SMS “STOP VL” as instructed).
      • Email: privacy@vauvelife.in
    • Opting out of marketing won’t affect service messages or transactions you've requested.

  8. Cookies

    • ​​​​​​​We use cookies/SDKs so the app/website work properly, stay secure, and improve over time
      • Types we use:
        • Essential (login, security, payments)
        • Performance (analytics, crash reports)
        • Functionality (remember city/language/preferences)
        • Ads/Targeting (personalised offers/ads — only if you consent)
      • Your controls: Manage non-essential cookies anytime in Settings → Privacy/Cookies or your browser/device settings. If you block essentials, some features may not work.

  9. Location information: 

    • ​​​​​​​If you allow location, we use it to show nearby offers, improve relevance, and prevent fraud/abuse (e.g., unusual redemptions). You can turn location on/off in your device/app settings at any time. Some features may be limited without location.

  10. Change of purpose

    • ​​​​​​​We use your data only for the purposes we collected it for. If we need to use it for a new, compatible purpose, we’ll explain it in-app/website. If it’s not compatible, we’ll ask for your consent or rely on another lawful basis where legally allowed—and we’ll tell you before we proceed.

  11. Who we share your data with (and why)

    • We share only what’s needed, for the purposes explained earlier:
      • Within Vauve Life – our India entity and group affiliates that help run the
      • Service. Service partners (processors) – e.g., payment gateways/UPI PSPs, cloud hosting/CDNs, customer support tools, SMS/Email/WhatsApp providers, analytics/bug-tracking, fraud prevention, booking/reservation tools, and ad/measurement tech (the last only if you consent).
      • Merchants & fulfilment partners – to honour your bookings/redemptions and handle issues.
      • Your nominees – e.g., when you add a Family/Secondary Member, or use “share/Invite” features, we send details needed to complete your request.
      • Compliance & safety – when required by law, to respond to lawful requests, prevent fraud or misuse, or protect users and our platform.
      • Business changes – if we re-organise, merge, or sell parts of our business, your data may transfer to the new owner on the same privacy terms.
    • We require partners to protect your data, use it only for our instructions, and keep it secure. We do not sell your personal data.

  12. International transfers

    • ​​​​​​​Some of our technology providers (cloud hosting, payments, support tools, analytics) operate outside India. When your data is processed abroad, we use strong contracts, encryption, and access controls to keep it safe. We only transfer what’s necessary and require partners to protect it and use it only under our instructions.

  13. Data security

    • ​​​​​​​We work hard to keep your data safe. We use encryption, access controls, and regular security checks to prevent unauthorised access, loss, or misuse. Only authorised staff and partners who need your data to operate the service can access it—and only under confidentiality obligations.
    • If we ever detect a personal data breach, we’ll act quickly, contain the issue, and notify you and authorities where the law requires.

  14. Data retention

    • ​​​​​​​We keep your personal data only as long as needed for the reasons we collected it (running your account, legal and tax requirements, fraud prevention). Then we delete or de-identify it. Backups are purged on a rolling schedule. If the law asks us to keep data longer (for example, for audits or disputes), we’ll keep only what’s required and securely store it until the legal hold ends.
    • You can ask us to delete your account data—we’ll do so unless we must keep certain records to meet legal obligations.

  15. Your rights

    • ​​​​​​​In India, you control how your data is used. You can:
      • Access the data we hold about you.
      • Correct inaccurate or incomplete data.
      • Delete data we no longer need or where you’ve withdrawn consent (subject to legal holds).
      • Withdraw consent for marketing, ads cookies/SDKs, or other consent-based uses.
      • Complain to our Grievance Officer if you’re not happy.
      • Nominate someone to act for you if you’re unable to do so (as per the DPDP Act).
    • We also offer:
      • Restrict certain processing (where feasible), and
      • Get a copy of key account/transaction data in a portable format (where technically reasonable).
    • How to use these rights: Use Settings → Privacy, the links in our messages (Unsubscribe/STOP), or email privacy@vauvelife.in. We’ll acknowledge in 48 hours and aim to close in 30 days.

  16. Unfounded or excessive requests

    • ​​​​​​​If a request is clearly unfounded, repetitive or excessive, we may refuse or charge a reasonable fee to handle it. We’ll tell you why if we refuse. We may also ask for ID verification to protect your account.

  17. What we may need from you

    • ​​​​​​​To keep your data safe, we may ask for extra information to verify your identity (and, if applicable, proof that you’re authorised to act for someone else) before we action a privacy request. We might also request clarifications so we can respond faster and more accurately.​​​​​​​

  18. Time to respond

    • ​​​​​​​We acknowledge requests within 48 hours and aim to complete them within 30 days. If a request is complex or you’ve made multiple requests, we may need more time—if so, we’ll let you know and keep you updated.

  19. Glossary

    • ​​​​​​​Lawful bases (why we process data)
      • Consent: Your clear permission for specific purposes (e.g., marketing, ads cookies/SDKs, precise location). You can withdraw anytime; past processing stays lawful.
      • Performance of contract / Provision of Service: Needed to create/manage your account, process payments, provide Offers/redemptions, and deliver features you request.
      • Compliance with law: Required records (tax/GST), responding to lawful requests, security/breach notifications, KYC where mandated.
      • Legitimate uses permitted by law: Necessary activities such as fraud prevention, network & information security, debugging, analytics for service quality, and service communications.
    • We balance our needs with your expectations and apply safeguards. If a new purpose isn’t compatible, we’ll seek fresh consent or identify another lawful basis as allowed by law.
    • Key roles & definitions
      • ​​​​​​​Data Fiduciary: The entity deciding why/how personal data is processed. Here: Vauve Life Private Limited.
      • Data Principal: You—the individual to whom the personal data relates (includes a parent/guardian for a child).
      • Data Processor: A vendor processing data on our instructions (e.g., payment gateways, cloud hosts).
      • Personal Data: Any data about an identifiable individual.
      • Digital Personal Data: Personal data in digital form (or digitised).
      • Child: Under 18 years (India).
      • Grievance Officer: Our contact for complaints/queries about your data rights.
      • Anonymised/Aggregated Data: Data that cannot reasonably identify you; outside DPDP scope.
      • Cookies/SDKs: Small files or app components used for essential functions, analytics, preferences, or ads (non-essential only with consent).
      • Service Communications: Non-marketing messages (receipts, policy updates, security alerts).
      • Targeted Advertising: Ads based on your activity; used only with consent.
    • Third parties
      • ​​​​​​​Internal third parties: Vauve Life group entities that help with engineering, operations, finance, support—acting as Data Fiduciaries or Processors as applicable.
      • External third parties (processors): Purpose-limited vendors under contract (confidentiality, security, no use for their own purposes), such as:
        • Payments (RBI-regulated gateways/UPI PSPs; we don’t store full card/CVV)
        • Cloud/Hosting/CDNs, security and fraud-prevention tools
        • Customer support, email/SMS/WhatsApp/push providers
        • Analytics/telemetry/crash reporting
        • Booking/merchant integrations to honour redemptions
        • Advertising/measurement partners (only with your consent for non-essential cookies/SDKs) 
      • Professional advisers: Lawyers, auditors, insurers, bankers (confidentiality-bound).
      • Authorities: Courts/regulators/law-enforcement when legally required.
      • Corporate transactions: Successors in mergers/restructurings on the same privacy terms (or with notice of changes).
    • Need a current list of material processors? Write to privacy@vauvelife.in
    • Your legal rights (India)
      • ​​​​​​​Under the DPDP Act, 2023, you can:
        • Access information about processing and categories of your personal data.
        • Correct/complete inaccurate or incomplete data.
        • Erase data when it’s no longer needed for stated purposes, or where consent is withdrawn and no other legal basis applies (subject to legal holds).
        • Withdraw consent (e.g., marketing, ads cookies/SDKs, precise location).
        • Grievance redressal via our Grievance Officer; escalate to the Data Protection Board of India if unsatisfied.
        • Nominate a person to act for you if you become incapacitated.
      • While the DPDP Act doesn’t expressly guarantee GDPR-style portability, restriction, or objection rights, we provide reasonable controls (exports of key data, temporary holds on certain processing) where feasible and without prejudice to law.

  20. Updates to this Privacy Policy

    • ​​​​​​​We may update this Policy to reflect changes in law or how we run our services. When we do, we’ll post the new version in-app and on our website and, where changes are material, we’ll notify you (e.g., in-app notice or email).

  21. Legal

    • ​​​​​​​This Privacy Policy explains our practices and your choices. It does not by itself create a contract or confer additional legal rights—your statutory rights under Indian law still apply.
    • © Vauve Life Private Limited. All rights reserved.